The House Entrepreneur.

Content marketing is all about generating traffic. If you can’t attract visitors to your site, your chances of online success are virtually non-existent. Yet over the past couple of years, there’s been a surge of marketers and small business owners trying to find an easier route to bolster traffic by producing and promoting so-called ‘clickbait’. When used shrewdly and sparingly, clickbaiting can be an effective marketing tool — but you’ve got to tread carefully. More often than not, clickbait is a recipe for disaster. What is Clickbait ? You’ve seen clickbaiting everywhere, even if you aren’t always aware of it. Simply put, clickbait is a piece of content that intentionally over-promises or misrepresents in order to pull users onto a particular website. Clickbait generally captures users with a snappy, sensationalist headline — such as “you won’t believe this”, or “you’ll never guess what...

No work-at-home scheme is more misunderstood and demonized than  network marketing . At it’s best, network marketing is seen as unimportant mommy-businesses or something strange uncle Bob does to find his fortune. At it’s worst, network marketing is perceived as being full of greedy snake oil salespeople and shysters. But once you get past the old attitudes and misconceptions, network marketing is a viable way to start a part-time home-based business. The first step to success is to decipher the myths from the truth. # 1. Network Marketing Is an Illegal Pyramid In the illegal pyramid test, the shape of an organization does not determine legality. If it did, most businesses and organizations, including the government would be illegal because all have a pyramid structure. An illegal pyramid scheme provides no products or services and pays according to the number of recruits. Legal network marketing programs offer quality products or services that are so...